Very Serious is Matt Aronoff and Jackson Latka. We design and build digital products. We take our work (but not ourselves) seriously.
Between us, we've shipped things used by lots of (happy) people — weather apps, private family networks, AR experiments featured by Apple, sustainability tools for NYC buildings, healthcare, K-pop music videos, and real-world community clubs. The through line isn't a category. It's curiosity, craft, and knowing when to get out of the way.
We work fast, stay curious, and use the best tools available, including AI when it makes things better, not just newer.